Celebrate the heritage while looking to the future. For 20 years old, the Italian clothing brand Jeckerson prefers to focus on the end consumer by presenting the men's collection fall/winter 2016 into their showroom instead of through the stands of the next edition of Pitti Uomo. "We believe it is necessary to invest much more time and resources on the product, test it, test it and verify the opinion of our clients about what we are doing," says Gian Maria Argentines, company that in 2014, has 40 million sales, a figure confirmed for this year.
The 2016 will open with a major makeover for the store of Corso Matteotti in Milan "that will be the first base to better develop the foreign countries where we are already present, United States and Germany, growing elsewhere," Announces Argentines.
Among the projects for the anniversary, Fit 2.0 that the AD calls "a mini capsule with a very contemporary product only fit that recalls the splendor of the first modelsof Jeckerson." Already available in stores, the five pockets is made of warsong, a broken military twill washed and dyed with double-needle stitching on the sides andinside the leg, holding my color, highlight the uniqueness of the garment. More slim classic 2.0 model is also characterised by contrasting lettering "20thAnniversary" on rear waistband.
Besides Fit 2.0, for next winter Jeckerson reinvents its patch, stylistic pillar of the brand, thanks to a project carried out in collaboration with Independent Ideas "that Argentine continues – will lead us to revisit this landmark located on our product by choosing themes close to nature and preferring Alcantara, material of choice forthis collection". There will be three new graphics United by the common thread of the journey through topics based on topographic maps, oceanographic and camouflage; all prints are applied on patches of denim pants blue gabardine is fabric, always associated with dna Jeckerson.
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