The power of brands even in the top 100 best cheap breaks through the world's brand. Above all, it confirms the ability to subtract space for luxury brands. To dominate the relationship diInterbrand 2016, as usual, are trademarks belonging to the world of technology, led daApple that rotates, is followed by Google.
For luxury brands, in General, will lower your ranking. Prada comes down from 69° instead of 2015 in 81° with a loss of brand value of 12 percent. Same fate for Burberry and Ralph Lauren who, by their 73° and 91° -9 81°, place the slide (%) and 98° ( -12%) place. Hugo Boss has had the worst because, this year, it's even got out of the rankings. Better for France: Louis Vuitton rises to 19th place with a +8%, +17%, Hermés, registers a climbing seven positions and finishing 34°, and Dior is a new entry at the 89th place. The first Italian brand is Gucci, at 53rd place, backing away than the 50th in 2015, but with a 6% gain in terms of brand value.
Who, exactly, is distinguished by performance and location within the ranks regarding the scope sets are cheap brands such as Zara and H & M, flying luxury brands (except Lv), ranking among the top 30 positions. Not only. Both are better than the previous edition. H & m ranks 20°, gaining a position (+2%). Zara rises from 30° position at 27° getting even a +19 percent.
The ranking is compiled by analyzing the ways that help brands grow businesses, ranging from customer satisfaction to generating economic value (Iso certified methodology). In particular, we consider three elements: the financial results of the brand's products and services; the role of the brand in the process of consumer choice; and the force exerted by the brand in setting a price range or to generate revenue for the company.
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