Bugatti chooses London, Brompton Road, and for the opening of the first boutique dedicated to lifestyle. The opening is an absolute debut in retail fashion of French Superbike design car brand, whose core business is, of course, that automotive related, but pointing to expand even in areas that go beyond cars. After the launch of the lifestyle collection last year in Milan, the inauguration in Knightsbridge, super exclusive London district, represents another step in the expansion strategy.
In the store are the two main lines Bugatti focused on men's fashion: the elegant EB-Ettore Bugatti Collection and the sport-performance-tech materials haigh Bugatti – Performance Luxury Collection.
Over the next five years will open 30 other boutiques in major world capitals. In 2015 is expected to open boutiques in Tokyo, Dubai and Doha, which follow those of Paris and Milan. Starting from 2016 will open its first store Bugatti in United States
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