Dirk Bikkembergs speak Chinese. The 51% passes in Guangzhou Canudilo

Dirk Bikkembergs passes by hand. The 51% of the capital of Levitas, the company set up in 2006 to manage design, promotion and licensing of the brand was sold by Zeis Excelsa in Guangzhou Canudilo fashion and accessories to 40.68 million. The definition of the operation will probably be in July. "Guangzhou Canudilo was already our customer multi-brand stores and opened in corner in Macau and Guangzhou megastore – said the Chairman and ceo of Zeis Excelsa Maurizio Pizzuti -. In China today, we have about 20 stores but it is a complicated Country to manage at a distance. So when in January we had the proposal for Canudilo to become exclusive partner for distribution in China and co-owner of trademark seemed the right strategy to grow in that market. Will be an industrial operation, with a business plan that will double our sales in China in the next 5 years, while production will remain in Europe ".

Guangzhou Canudilo, publicly traded, stressed in a statement that will retrieve the means for the acquisition through a private placement of about 75 million shares.

Zeis Excelsa, which filed the 2014 with a turnover of 110 million, is a member of the brand which belongs to the Belgian designer, along with the ensuing Sinv has acquired a minority last January and will stay in the capital. "We will be equal partners With Sinv at 24.5% – continued – while Pizzuti Canudilo 51% will go".

The brand also will return to Florence at Pitti Uomo for presenting the first collection of underwear, beachwear and sockswear, produced and distributed by Perofil, thanks to the agreement signed last January.