After the transition in 2015 into the hands of Janie and Stephen Schaffer, the growth in terms of visibility and appreciation for the historic Italian brand continues. From 21 to 24 September, Fiorucci will be the special guest of the new edition of White Milano, an important event to be held in the Lombard capital, at Superstudio Più, in Tortona road 27. Another step, therefore, towards relaunching the brand on the part of the two British managers, who firmly focus on Italy and on the fashion events of the peninsula to give new impetus to the brand, presenting the spring - summer 2019 collection.
The news about the famous fashion house is not limited to the simple presentation of the new summer line. In fact, starting from the end of the year, there will be a pop-up store in the new space of White Tortona 31 Archiproducts, within which will be sold the fall / winter 2018 collection, which plays on the mix between bright holographic fabrics, jersey, vinyl , denim, t-shirt, sweatshirts over and the print of little angels, the historical symbol of Fiorucci.
The participation in the important Milan event marks a new phase in relaunching the brand, which saw the opening of a new boutique in the Soho district in London in 2017, as well as the creation of an e-commerce platform.
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