Three digital natives protagonists of the new gas advertising campaign.
Stefano, Nicolò and Giuseppe three boys born in the 1980s and the 2000s; The so-called members of the generation of millennials, digital natives who have learned to use the web before they even walk.
It confirms the focus on the denim of gas, which at Pitti Uomo has presented many possible interpretations of a single fabric, including the new capsule athleisure. Opening coming: Imminent Foggia, Milan among the goals.
Denim at 360 degrees in the large gas stand at Pitti Uomo where Barbara Grotto, head of Marketing & Communications of the Veneto company, presented the novelties for next summer, the result of the creativity of the Interior style office.
"Denim is a statement and we decline it in all possible ways-says-. From the authentic part, expression of 30 years of knowledge of the company, to the versions bike Rock, up to the sartorial, dedicated to a gentleman who loves to dress in double-breasted, but with a modern twist».
The big news is the athleisure proposal, baptized motion in denim: "A proposal of 70 items A-seasonal, for sale from the end of September, with the most innovative made with the canvas Isko Cosy, a registered patent that allows a denim look outside with a super soft hand outside, imitating cashmere. A fabric with exceptional elasticity and return, which exceeds 360 degrees imposed by physics, water-repellent, thermo-regulating and wind-proof».
A collection presented in an alternative way, through a webinar: "We have created an ad hoc portal in four different languages and now we a spot in London to emphasize the capsule, with the goal of transmitting it in the second half of the year in progress on Sky."
At Pitti Uomo Enrico Steels, A.D. of the company, said that the 2016 year, still in closing, was the one with the best economic account of the last years: "We are in a advanced phase of the turnaround process and we have more than halved the financial needs," he said.
and announced new openings: «By the end of the year we inaugurate two stores in India, then we have two restyling underway in Hungary and Japan and, to follow, an opening in Foggia, Italy. The objective, in the Italy, is Milan, but we wait for 2018 before proceeding, because we want to make a piece of road in the work on the product and marketing. "
An important commitment in the direction of an ever younger collection, dedicated to the public of the millennials, which gas proposes giving great prominence to the influencer marketing.
See the item "Pimp Your Denim": itinerant event in five different countries, which gives the participants the possibility to customize their jeans, giving free rein to their creativity. On the occasion of the Venice stage in the gas store there was also Valentina Ferragni, in the role of personal stylist.
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