H&M has unveiled the protagonist of the next collaboration. This is Erdem, a London brand much appreciated by celebrities, especially by Kate Middleton, who will create a collection in partnership with the Swedish fast fashion giant. The line will mark the creative's debut in menswear.
"I am excited to collaborate with H&M and to explore my creations in a completely new version, with an absolute novelty like the men's collection", states the stylist in an official note. The collection will be available from November 2th in selected stores and online at hm.com. To give a taste of the creations imbued with the usual romanticism of the brand we think a video shot by the famous Australian director Baz Luhrmann already available on YouTube.
"Already from the first meeting to talk about our collaboration - said Ann-Sofie Johansson, H&M creative advisor - Erdem won me over with his vision. For this collection he created an enchanted world, pervaded with beauty, grace and elegance. They are wonderful garments to wear all life ".
The Erdem x H&M collection follows the success of previous collaborations with luxury brands such as Kenzo, Alexander Wang, Balmain, Isabel Marant and Maison Martin Margiela. The guest designer's formula was born in 2004, and debuted with a partnership with Karl Lagerfeld.
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