To coincide with the opening of the Expo, over the weekend, have kicked off a series of projects related to some well-known brands of the made in Italy. Thursday, April 30 Giorgio Armani unveiled his exhibition space Armani/Silos in via Bergognone event with a parade and a reception. Located on an area of 4,500 square meters the building is housed in a former warehouse Nestle that the stylist Panwar has turned into a museum laid out on four floors dedicated to clothing from 40 years of activity.On display there are clothes and accessories 200 600 divided by themes, with digital store, cafeteria and gift shop. Then Armani/Silos will also host collections of artistic interest. The evening saw the participation of Premier Matteo Renzi, Mayor of Milan, Giuliano Pisapiaand numerous celebrities including Cate Blanchett, Leonardo Di Caprio, Janet Jackson, Sophia Loren,Tina Turner, Paolo Sorrentino, Margherita Buy, Claudia Cardinale and some journalists of the sector. Giorgio Armani, Special Ambassador for Expo 2015, also took part in the inauguration ceremony of the World Expo the following day to Rho Fiera.
On the occasion of the opening of the new headquarters of the Fondazione Prada in Largo Isarco, presented to the press Saturday, Sunday evening, the designer has organized an inaugural dinner that saw the participation of Matteo Renzi, Giuliano Pisapia, Ada Lucia De Cesaris, the prefect of Milan Francesco Paolo Tronca, ceo Expo 2015 , Giuseppe Sala, Umberto Eco,Ferruccio De Bortoli, Stefano Boeri , Franca Sozzani, Afef, Marco Tronchetti Provera , and numerous personalities from the world of contemporary art, including Damien Hirst, Jeff Koons andFrancesco Vezzoli. The Museum designed by Oma and Rem Koolhaas extends over a total surface of 19 thousand sqm and will open to the public on 9 May. The seven preexisting structures were added three new buildings that have completely reinvented himself a former distillery dating back 10 years.Opening exhibition "Classic Series" explores the themes of serialism and the copy in classical art. Inside is also present the characteristic Light Bar, created by Director Wes Anderson, recreates the atmosphere of a traditional café with décor inspired by the milanese Galleria Vittorio Emanuele.
Thursday, also presented the Milan headquarters of Ermenegildo Zegna that host Fabulae Naturae, a project by Lucy + Jorge Orta commissioned by ZegnArt and edited by Maria Luisa Frisa. FABULAE Naturae is a performance that offers a multi-sensory experience. "Textiles, cooking, nature and art together represent some sort of Zegna Galaxy," said Anna Zegna, Image Advisor of the Ermenegildo Zegna group, presenting the project. The space in via Savona, turned into a kind of forest that evokes the natural paradise of theZegna OASIS, provides visual experiences from the exploration of Lucy Orta Zegna store in Trivero. From his research in the vast collection of textile Bottom Heberlein, reorganized from the Zegna group consists of over 2200 floral tissue volumes and patterns inspired by the botanical world. The area is crossed by the silhouette of a tree whose branches are five food station, stages of a gastronomic journey designed specifically by Davide Oldani. Complete the event building 500 limited edition plates whose sale is organized in collaboration with the FAI. The installation will be open to the public thanks to the collaboration with Connecting Cultures than in the 10 Sundays, 24 and 31 May 10 a.m. held a free guided tour, which is available on request.
The Camera Nazionale della Moda Italiana has also drafted a provisional timetable that includes a series of initiatives organized by other maison what Missoni, Gucci, Jil Sander, Diesel,Salvatore Ferragamo, Laura Biagiotti, Les Copains, Max & co.related to the art world.
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