In the heart of Milan, kicks off a different way of doing shopping. As already discussed in a previous article, the Miroglio group has lifted the veil on its new concept ' Piazza della Scala ', opened to the public for about a month, but not yet officially presented. The occasion was the departure of the Salone del Mobile and the first evening dedicated to the Fuorisalone.
In 600 square feet that develop along the showcases via Verdi, 13 angolo via Manzoni, for the first time the most important brands of the group are presented together. This new formula represents the real news, born from the will to "face new phase and a moment of transformation-tells Pambianconews the deputy executive chairman Elena Miroglio -in which we consider customers from an integrated point of view, offering a more cross-shopping". The result is that customers, entering this space, will find "the dress from hundreds of euro – adds Miroglio – from a few tens of pants, always finding a fitting that You as well '," a motto that goes for all brands.
In the store, in fact, there is no room for the ' best of ' collection Caractère and Elena Miro, which represent approximately 60% of the entire company, "says the deputy executive chairman, along with other brands, motifs, in addition, Fiorella Rubino, Per Te by Krizia, Luisa Viola and Diana Gallesi.
For the moment, the group does not plan to replicate the formula in other cities, everything will depend on how it will store this ' test '.
On the occasion of the opening, were enrolled the two young Italian designers Gabriele Colangelo andMassimo Giorgetti to create a special look for head Caractère and Elena Mirò, while until the end of the Salone del Mobile, on the first floor will be exhibited the historical collection ofThe compasso d'Oro', a selection of 21 items symbol of excellence of Italian design.
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