Napapijri says goodbye to feathers.

Goodbye feathers. Napapijri brand sportswear of Vf Corporation, launches Thermo-fibres,eco-friendly material in substitution of the traditional goose registered as a Community trade mark in 28 European countries. Insulating padding, the 99% Napapijri 2015 fall/winteroutwear collection saw the Elimination of down without sacrificing warmth.

Already adopted to fill the Aerons jacket, sold in stores and within the e-commerce ofNapapijri, replacement of feathers with the new fiber seems to be appreciated by the public.Sell-in data, explains the company, document + 100% compared to 50% in 2014 and performance marketing just a few days before the arrival of the collection in stores.