H & M choose America. The Swedish fast fashion giant, for the next collaboration style, chose for the first time an American,Alexander Wang, the designer who draws its namesake brand and collections of Balenciaga.
The Association--which comes after that with the Italians Versace, Roberto Cavalli and France's Isabel Marant-was announced by the company at an event at the Coachella Music Festival in Palm Springs, Usa.
The proposal by Alexander Wang x H & M will go beyond fashion, why not only provides clothing and accessories for women and men, but also lifestyle products. The entire collection will be available in 250 H & M stores worldwide and online, starting from November 6, 2014.
The 30-year-old fashion designer "is one of the most important exponents of the world of fashion of the moment," saidMargareta van den Bosch, creative advisor at H & m. "Understands perfectly the desires of the public and performs with energy and passion, infecting the whole team. It is amazing to work with him this year. "
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