Prada exposes already in women's and men's collections store autumn/winter 2016-17. The Italian brand experiences a new formula of preview, presenting, in Prada Epicenter of Broadway, New York, 20 look for next winter. Garments, in advance of about three months compared to the usual delivery store, are part of the installation called PradaVision which was inaugurated on Saturday, will remain in store for one week only allowing customers to pre-order the garments. The installation includes 50 video screens placed on the wooden staircase at the center of the space, which project dynamic content taken from fashion shows, backstage and other material related to the Collections. The epicenter walls are covered with drawings produced exclusively by Christophe Chemin Prada fall/winter collections for 2016-17.
The ability to pre-order the heads is part of the project to increase the direct service to clients: "in the current market condition is increasingly important to ensure the best possible deal, there is a clear expectation for this kind of special services from our customers", said to Wwd Stefano Cantino, stategic marketing director of the Prada group.
Prada Vision is a project related exclusively to store in New York, a city where the new exhibition at the Met Miuccia Prada presenterà tonight with the traditional gala organized by Anna Wintour.
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