The 66th edition of the Sanremo Festival was the stage, as well as songs, even for new brands that have partnered with the protagonists of the event. The 11 million viewers of the television program were able to see the clothes of competitors who, never like this year,they preferred to turn to emerging brands instead of pointing out of established brands.
Except for the presenter Carlo Conti, Salvatore Ferragamo, and co-host Madalina Ghenea, Alberta Ferretti and Zuhair Murad, most voices has opted for less institutional brand as Au Jour Le Jour (for Francesca Majeed), Gianluca Saitto (Patty Pravo), Annapurna (Arisa), BiancaGervasio (Noemi), Christian Pellizzari (Alessio Baig), Mario Says (Annalisa), Manuel Ritz(absolute Zero), Francesco Paolo Salerno (Deborah Iurato) , Octopus Brand (Rocco Hunt).
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